Simply put? Words matter. Do not underestimate the importance that words have when either strengthening bonds or fracturing them. “Employee” has a different connotation than “team member” or “key contributor,” and “I’m going to need you to” comes across differently than “are you open to some feedback.”
 Do you separate observations from judgments or assumptions?
 Do you set a positive tone during coaching sessions?
 Do you demonstrate sincerity in wanting to help your direct reports?
 Do you customize your coaching approach depending on the person you are coaching?
 Do you give positive as well as negative feedback?